Tract is a unique creative agency with one unifying goal. To produce outstanding content and campaigns for large to medium sized luxury brands that surface head-and-shoulders above the competition.
Tract has acquired decades of industry experience across the globe. Our teams collective portfolios place us as a firm industry leader.
We differ from other agencies as we are made up of story tellers. From respected film directors and fictional writers, high-end fashion photographers, to strategists, brand designers, influencers and celebrated broadcast producers. Applying this wealth of experience and reach to our strategies yields far more diverse and original content.
We think outside the box and today a story is vital to a brand, often its key defining asset. With the tide of audiences and markets constantly shifting online and elsewhere, we ensure our content is first in class, not only in it’s execution, but in it’s one-of-a-kind development and foundations.
We continuously explore new technologies, the nature of an audience and the comparable differences between platform behaviours and we respond accordingly to generate material intended for maximum impact across the board.
We employ some of the most sought after film crews in the industry. Beautiful, engaging and memorable imagery is an integral aspect to all of our content. Every project is unique in it’s own right. Whether it’s executing a well-planned idea or shooting from the hip reportage, finding the story and the capturing the right atmosphere, we ensure all moving image we produce is of an exceptional standard. In a highly competitive online market it is vital to us that our clients stand out bright from the crowd.
We work with some of the best photographers in fashion, lifestyle, advertising and reportage. Each with their own unique visual take on the world. We pair a project or a brand with exactly the right photographer for them. The right image can deliver a brand message and ethos in under a second, which keeps the talent behind good photography as one of the most important marketing tools available.
Every brand has an intriguing story, a key message and target audience. We look to distill that message and interpret it clearly through design. Everything stems from that key message including logo and graphics, web design and social media platforms, right through to the kind of paper your business cards are printed on. We offer a complete service in brand design or re-design to ensure your corner of the market is definitive. bold and attractive.
Strategy is key across the board in all areas. Be it a social media or digital content strategy, brand strategy or campaign strategy. We determine your end goals, identify your targets and your key audiences, then develop an approach and style that delivers better than expected results. We believe preparation and research is king in this area to guarantee a budget well spent. When working with an existing strategy our production teams refine and develop those ideas further to ensure maximum relevance and engagement with our deliverables.
Social media is a vital artery of communication for any brand in the digital realm. We offer expert consultation, strategy and management of your social media platforms such as Instagram, Facebook, YouTube, LinkedIn and more. We ensure your true brand voice is definitive, relevant and engaging. We believe social platforms should not simply be an extension of you, but should reflect the true you and your brand ethos.
Virtual reality experiences are quickly becoming more accessible with ease of use and higher quality execution. This makes them an extremely useful and exciting new avenue for marketing, whether purely experiential or interactive. At Tract we’re passionate about exploring new opportunities, pushing mediums beyond the fad and applying them to useful new thinking, creating unique and original content that has an actionable result.
Good copy feeds consumer confidence. Whether it’s a tag line or a newsletter, delivering a message with just a few key words is an enviable skill. We’re lucky enough to work with some of the best copy writers in the UK who can provide copy for anything from eye grabbing billboard statements to distilling a brand message in a short paragraph for social platforms, websites, broadcast and much more.
Post-production delivers much of the magic after a successful shoot. Be it film or photography, we offer the entire package, from retouching and graphics, editing, animation, Visual effects, sound design, music and grading. We work with an incredibly talented team of professionals to really bring a commercial, film or campaign to life.
Our team have worked extensively in the past on major live broadcasts, VTs and events, from daytime television with ITV and films for the BBC, to filming at the BAFTAs, Vogue parties and press junkets at the Cannes Film Festival. Our key skill in these areas is to meet the inevitable tight deadlines and exceed expectations in quality, relevance and style. We provide everything from live conference streaming to red carpet coverage, photography and more.
Russell is an award winning film maker with 14 years of experience working in film, broadcast and commercials. He has directed over 200 projects for large global brands, charities and creative agencies including American Express, Armani and David Beckham for Haig Club. BAFTA member.
Claire has moved over from broadcast after an incredible 17 years as senior producer and director at ITV and the BBC, working on large-scale live broadcast and television features. Claire’s early mornings saw her as senior features producer and director for This Morning, Cash in the Attic, Britains Dream Homes and many more.
James has developed an outstanding reputation as a director for nearly two decades. Working with some of the biggest names in music, fashion and lifestyle he has directed projects for everyone from De Beers and Bally, to Elle Magazine and Nintendo.